Published for the first time in 1909, Al Hasnaa was the first women's magazine in the Arab world. In raising the many issues on the role women in Arab cultures and societies, Al Hasnaa has always been at the center of heated debates about the new Arab woman. Al-Iktissad Wal-Aamal Group acquired Al Hasnaa in 1998 to diversify its product range and address the very important feminine population in the Arab World. Al Hasnaa Magazine has published in 2009 the periodically fashion magazine, So Chic.

The leading business communications group in the Arab world, combining among its activities publishing, conferencing, and investment and trade promotion events. The group's conferencing and promotion skills combine relevance of topics, caliber of speakers, market advantage, networking abilities, placement power, organizational abilities and coverage. Al Iktissad Wal Aamal has been active in Dubai and the UAE for nearly three decades and its regional office in Dubai, established in 1988, now serves as a launching pad for its business activities and relations throughout the region.